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Canterlot Target Promotion: What do we have in store?

By Sam, New Ponies & Merch Editor

Business Wire posted an article today on Target and Hasbro's Canterlot promotion, set to debut on July 31.

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) today announced an exclusive MY LITTLE PONY retail program with Target Corporation (NYSE:TGT) featuring out-of-aisle premium space in the toy department devoted to MY LITTLE PONY merchandise inspired by the magical world of CANTERLOT from MY LITTLE PONY Friendship is Magic, the No. 1 television show for Kids 2-11 airing on The Hub and a Hasbro Studios production. The new program debuts the week of July 31 at Target stores nationwide.

“CANTERLOT at Target is a showcase example of how Hasbro reinvents our brands and works with retailers and licensees to create innovative and meaningful connections with consumers,” said Ira Hernowitz, Senior Vice President, U.S. Marketing at Hasbro. “The program presents a wide array of MY LITTLE PONY products from t-shirts to bedding and books in a dedicated display that is designed to share the magic and sparkle of CANTERLOT with young girls.”

“This summer, fans of the MY LITTLE PONY Friendship is Magic television show, can embark on their own CANTERLOT adventure at Target,” said Stephanie Lucy, Vice President of Merchandising, Target. “We expect that Target’s exclusive merchandise will have MY LITTLE PONY followers mesmerized.”

MY LITTLE PONY-branded products featured in the CANTERLOT section at Target include: bedding, costumes, books, t-shirts, arts and crafts, activity sets, and exclusive toys that echo the sparkle, magic, and fantasy of the television show with the primary focus on three ponies: PRINCESS CELESTIA, her sister PRINCESS LUNA, and TWILIGHT SPARKLE.

View the full article here.

Makes you wonder what other items Hasbro has in store for us, in addition to the great stuff we have seen already.

Speaking of Canterlot, here are a few more items from the promotion:

Image Source

Target plans to sell a new DVD for $9.99. It features the episodes "Ticketmaster" and "Suited for Success." Its street release date is August 1.

Photo taken by Kate at My Little Pony News

"Grand Galloping Gala" fashion purse featuring Twilight Sparkle.

Scan by ShortyBoo at My Little Pony Arena

Throw blanket featuring Princess Celestia and Twilight Sparkle.

And I'm just barely covering all of what Target plans to offer, but I don't want this article to be too long, so I'll end it here. Look forward to more updates on the Canterlot promotion in the weeks to come!

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Have you checked out our G4 Checklist? It's every Friendship of Magic pony and merchandise item we've posted about, with links to the original article. You can access the G4 Checklist (and other useful pages) from the black navigation bar at the top of the page.

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