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My Little Pony: Equestria Girls - NY Times article + brand new trailer


The New York Times has posted yet another article on the upcoming My Little Pony: Equestria Girls movie. It is accompanied by the first ever trailer for the film. Unfortunately, it does not seem as though I can embed it here. From the article:
Hasbro, the toy company that brought its Transformers and G.I. Joe properties to movie theaters, has set its sights on its next summer blockbuster: My Little Pony.

The ponies, a Hasbro staple for 30 years, have experienced a resurgence of popularity lately, thanks in part to the TV series “My Little Pony: Friendship Is Magic.” Hoping to build on that interest, Hasbro recently revealed plans for brand extension called Equestria Girls.

The new property will get the red-carpet treatment when it premieres as a full-length animated feature at the Los Angeles Film Festival in June. The movie, created by Hasbro Studios, the company’s production division, will then be released in more than 200 theaters nationwide; its trailer will start appearing in theaters on Wednesday.

“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.”

So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school. To maintain continuity, Hasbro retained the same creative talent, animation style and message of friendship.

“Our goal is to stay true to who those characters are,” said Meghan McCarthy, the head writer for the movie, adding that the high school setting allowed for new storytelling possibilities. “It’s new but still an extension of our mythology.”

The movie — titled “My Little Pony: Equestria Girls” — will be released on DVD later in the United States and other markets worldwide, followed by a television debut on the Hub network in the fall.
You can read the full article and watch the trailer here. The trailer introduces some new characters including the (human) debut of Sunset Shimmer.

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