Special edition DJ P0N-3 t-shirt - Comic-Con 2013 Exclusive - $25.00
Another shot of DJ P0N-3 - Comic-Con and MLP Fair Exclusive - $54.00
Brief shot of all displayed toys - including Cake Family Minitature Collection Set, special edition Twilight Sparkle, and "Princess Celebration Bakery" playset with Mrs. Dazzle Cake + Twirly Treats.
There are many, many more photos at the source, and hopefully more photos throughout the con!
If you're headed to SDCC this year, be sure to stop by Funko's booth to pick up the exclusive Rainbow Dash and Ditzy Doo/Derpy Hooves chase figures!
(via Equestria Daily)