These two have actually been floating around Taobao and eBay for a while now. They are stylized figures of Fashion Style size Twilight Sparkle and Playful Pony size Sunset Shimmer, modelled after their Equestria Girls doll counterparts.
Both have glittering eyes shadow, patterns down their display side legs, and Twilight has a vest painted on her body, identical to her doll version.
Their EQG dolls for comparison:
(Pony photos from eBay (various sellers), doll images from Amazon listings (1, 2))