While there is no product image yet, we can assume the kit will be similar to the one above. The page lists the kit's contents as mini pony with rooted hair, star-shaped mini brush, and 32-page mini book with full-color illustrations.
Fans speculate this will be in G1 style. Given the kit's star pony, the idea of a mini Rescue at Midnight Castle (a.k.a. Firefly's Adventures) picture book has been tossed around.
Its expected release date is April 22, 2014.
(via MLP Arena)