First up, tons of Equestria Girls: Rainbow Rocks dolls.
Middle doll is Adagio Dazzle!
Photo Finish and brushable pony doll and two unnamed characters. To the right of them looks to be a deluxe size Queen Chrysalis and some punk rock ponies! Possibly Toys R Us exclusives?
Applejack, DJ P0N-3, and Pinkie Pie. Latter two are stencil dolls with markers. You can draw on their dresses.
Now onto ponies!
Rainbow Princess Twilight Sparkle.
Fluttershy and Twilight Sparkle dolls with Breezies!
Snow globe princesses: Princess Celestia, Princess Luna, and Princess Cadance.
There are more photos at the source, including Equestria Girls and POP figures.
The fair officially opens tomorrow so stay tuned for more pony news!