These photos were taken at the Nuremberg International Toy Fair. Similar to Funrise, the Nici plush will be released in various sizes, the largest being "life size" (Pinkie Pie pictured above), which will cost €90. They will start off with Twilight Sparkle (as a unicorn, not an alicorn), Rainbow Dash, and Pinkie Pie. Nici is also producing MLP school supplies and pillows, as pictured.
According to MLP G4 Merch, these plush will only be released in Germany, Austria, and Switzerland. If demand is sufficient, they may be released in other countries.