Hasbro Licensing Press Release

Hasbro released the following in a press release:

"LAS VEGAS, Jun 07, 2010 (BUSINESS WIRE) --The Entertainment &
Licensing (E&L) division of Hasbro, Inc. (NYSE: HAS) will arrive at the
International Licensing Expo in Las Vegas on June 8, 2010, with new and
innovative licensing programs supporting global powerhouse brands such as
TRANSFORMERS, NERF, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY and PLAYSKOOL.
The company will showcase major entertainment and lifestyle licensing
initiatives underway in the areas of television, movies, digital gaming,
performance sports, and apparel as well as programs that are driving increased
market traction in key international territories, including France, Mexico and
China.

...

MY LITTLE PONY: ADVENTURES FULL OF FRIENDSHIP AND FUN

The magical MY LITTLE PONY franchise continues to be a worldwide
favorite with over 135 licensees onboard creating MY LITTLE PONY-branded
products that will delight little girls around the globe. In 2010, PINKIE PIE
and friends will also unveil a new look as part of their star-studded arrival on
The Hub this fall. The animated TV series, called "My Little Pony Friendship is
Magic," will feature 26 half-hour episodes and will see MY LITTLE PONY
characters embark on wonderful adventures while learning what it means to be a
true friend.

Other key MY LITTLE PONY licensing highlights include:
apparel from Cookie Company (Benelux, Germany); sleepwear from TMI (Australia,
NZ); juvenile domestics and home décor from Franco Manufacturing (U.S.); a
variety of book formats from Bendon (U.S.), Five Mile Press (Australia, NZ) and
Egmont (Nordic); health and beauty aids from Church & Dwight (U.S.) and BDF
(Mexico); food and beverage from General Mills (U.S.); stationery and social
expressions from American Greetings (U.S.) and Tilibra (Brazil); and fabric from
Springs Creative (U.S.). "

So, we learn 1) the TV series is gonna have at least 26 episodes, 2) that Hasbro is pushing licensing of MLP, including home decor, books, beauty products, food tie-ins, cards, and fabric (yay!) in the US, and 3) I'm not totally certain I read it right but I take it to mean that the new licensed products will be in the new look. Which maybe implies that they're dropping the G3.5 look entirely? So what do we call the new look, G3.6 (they're keeping Pinkie Pie, so it's not an entirely new generation yet, right?)?