Before and After Logo Images via Brand New
Brand New posted a review of the new My Little Pony logo.
"It’s for young girls and it’s all about the kitsch. This brand just keeps getting better with every logo iteration without losing any of its visual cues — hearts! Pink! Y-in-shape-of-a-mane! — and now has even brought it up a notch by including a… rainbow! I take a light-hearted tone with this (because I have to in order to keep said sanity) but in all seriousness this is a very well calibrated logo that fits its audience perfectly."
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